We may use your personal data:
- In the automotive division we capture names and addresses when vehicles are registered. We need to do this as part of our contractual obligation to provide breakdown cover for new vehicles. This data is passed to organisations such as the AA, the RAC and AWP;
- Manage and administer your vehicle’s routine maintenance, product recalls, warranty repairs and MOT testing requirements.
- for analysis, and profiling to inform our marketing strategy, and to enhance and personalise your customer or visitor experience;
- for market research in order to continually improve the products and services that we and our authorised dealers and agents deliver to you;
- to respond to your requests or enquiries;
- to process claims under vehicle, part or other warranties / obligations or to process goodwill payments or insurance products.
- for marketing activities e.g., to tailor marketing communications or send targeted marketing messages via social media and other third-party platforms;
- to create a better understanding of you as a customer or visitor;
- to administer our websites and for internal operations, including troubleshooting, testing, statistical purposes;
- for the prevention of fraud and other criminal activities;
- to undertake credit checks for finance;
- to correspond and communicate with you;
- for network and information security for us to take steps to protect your information against loss or damage, theft or unauthorised access;
- for efficiency, accuracy or other improvements of our databases and systems e.g., by combining systems or consolidating records we or our group companies hold about you;
- for general administration including managing your queries, complaints, or claims, and to send service messages to you.
- to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
- for the purposes of corporate restructure or reorganisation or sale of our business or assets;
- to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and
- for direct marketing communications and related profiling to help us to offer our customers relevant products and service, including deciding whether to offer our customers certain products and service. We’ll send marketing to our customers by SMS, email, phone, post, social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services as well as to any other offers and advice we think may be of interest
- to provide personalised content and services to our customers, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show our customers on our digital channels
- We may use your personal data to tell you about relevant products, services and offers. This is what we mean when we talk about ‘marketing’. The personal data we have for you is made up of what you tell us, and data we collect when you buy one of our products or services from us or one of our dealers. We may also collect digital data relating to your web browsing and your interactions with our marketing emails.
- We may use our customers’ home or work address, phone numbers, email address and social media or digital channels (for example, Facebook, Google and message facilities in other platforms) to contact you according to our customers’ marketing preferences.
Keeping you informed of our Products & Services
We would like to tell you about offers, products and services from us from time to time, that we think you might be interested in. Where you have consented to us doing so, we may do this via post, by email, text message, online, using social media, or by any other electronic means.
We will still need to send you occasional service-related messages. If you wish to amend your marketing preferences, you can do so by contacting our Privacy Officer, as detailed below.
We study this to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We can only use your personal data to send you marketing messages if we have either your consent or a ‘legitimate interest’. That is when we have a business or commercial reason to use your information. It must not unfairly go against what is right. You can ask us to stop sending you marketing messages by contacting us at any time. Whatever you choose, you’ll still receive details of product recalls, and other important information. We may ask you to confirm or update your choices. We will also ask you to do this if there are changes in the law, regulation, or the structure of our business. If you change your mind, you can update your choices at any time by contacting us. We will never sell the personal data to a third party. We will only pass the personal data to third parties where there is a business need to do so and where we have an Article 28 Agreement in place with them.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to honour the terms of the contract, for example, to provide you with goods or services. In this case, we may have to cancel a product or service you have with us; however, we will notify you if this is the case at the time.